A landing page, sometimes known as a lead capture page, is generally a single page that appears when a potential customer clicks on an online banner ad or a search-engine link from a pay per click ad. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.
A user clicks on an ad and is directed to the landing page. The landing page generally offers some type of incentive and "call to action" that entices them to submit their information. The result is a qualified lead that can then be nurtured by a sales or marketing team. This process is known as a "Conversion Funnel."
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