Web Design is much different than traditional media formats in that your target audience can interact with a website on a much deeper level than say a print or billboard ad. After you have moved past the initial hurdle of getting traffic to your website, the next challenge is getting users to take action. Website’s have evolved from credibility statements to lead capture tools and sophisticated online storefronts. However, nothing will waste your web marketing dollars more than a poorly laid out website or landing page.

Here are some tips for optimizing your website’s design and layout for conversion:

• Keep critical page elements “above the fold”. For a 1024×728 monitor, this means keeping the most important content within the first 550px of page height.
• Highlight “freebies” that visitors must opt-in (submit their contact information) to receive. Such freebies can be a free report, newsletter, software trial, consultation etc.
• Optimize images so they load quickly. Internet users have low attention spans and exit slow loading sites quickly.
• Use multimedia to get your message across faster. According to Internet Retailer “visitors who view product videos are 85% more likely to buy than visitors who do not, based on OnlineGolf.com results.”
• Create buy paths that require a maximum of three clicks. If a user cannot find your product quickly, they will leave and go to a competing site.

Contact us today for a free site assessment.