The effectiveness of your Social Media marketing efforts is largely based on the amount of time and labor you put into them. That being said, it is important that use your time effectively so you get the most out of your investment.

How to get the most out of Social Media without burning yourself out:

Set Measurable goals

Telling yourself: “I will spend 2hrs a day on Twitter” is not a goal. Instead, commit to something like building 3 new relationships with potential prospects or professionals in your industry. This rule can be applied to any of the networks where you participate, whether it be Twitter, Facebook, Linked In, etc. Bottom line: get the most out of the time you spend.

Syndicate for Success

With a little planning, you can syndicate your online content and reduce the time it takes you to spread your message across all of your social pipelines.

Here are a few tools that can help you do this:

1. Tweet Deck (update Twitter and Facebook simultaneously).
2. Word Press Twitter Plugin (Display your Tweets on a Word Press Blog)
3. Twitter Feed (Automatically feed your blog posts to Twitter)
4. Hoot Suite (for scheduled Tweets and other workflow)

While these programs may take some manual labor off  your hands, it is important not to abuse them. Don’t blast your audience with never ending streams of content. Use them ethically and remember to build your audience organically.

Track and Refine

The only way to determine if the time you have invested has been well spent is to measure your goals. If your goals are to build relationships and network, maintain a directory of the new contacts you have obtained and where they came from. If your goals are to increase sales and revenue, use a tool such as Pea Shoot to log your conversions and ROI.

Be Patient

Don’t expect to achieve all of your goals overnight. Just like any other campaign, get ready to test and refine. Do it smartly and you will achieve success while making time for the other business critical tasks.

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If your current online presence is stale, does not reflect your brand or needs to re-engineered so it ranks better in search engines, it is important to have a plan in place. Your online presence is an invaluable business asset. So how do you tackle the project and ensure a return on your investment of time and money?

At Americaneagle.com, we place a high emphasis on planning and following a disciplined approach for each project we take on as demonstrated in our process outline below:

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