Regularly updating your website content not only helps your site from a Search Engine Ranking standpoint, it helps you connect with your current and potential customers. In today’s information age, Internet surfers are constantly scanning information on PCs, mobile phones, tablets and more. That being said a content strategy is crucial if you want to maintain top-of-mind awareness.

Here are Some Tips for Keeping Your Website Content Fresh and Engaging:

1. Implement a CMS. If you do not have a website content management system, consider getting one implemented. It will allow you and your staff to make content updates quickly and efficiently without the need for a web developer.
2. Make a Schedule: Put together a content update schedule and commit to it. If you are consistent with your content updates, your audience will check back more often. This will also increase your search engine page rank.
3. Have Your Departments Participate: If your staff participates, it will increase the amount of content you push out.
4. Start a Blog: A blog will add a personal touch to your company’s online presence and will help you connect with your target audience.
5. Syndicate to Social Networks: Use RSS to push your content out to your social network accounts. This will ensure that your content is visible outside of your website as well.

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If you use email marketing to stay in touch with your current or potential clients, it is important to adhere to a few guidelines. A well crafted email is more likely to be opened and read by your recipients instead of being moved to the trash folder.

Here are 5 Tips for Writing Your Email Copy:

1. Use a relevant subject. The subject of your email should summarize the contents of your message. A reader will be frustrated if they open an email and find content that they were not expecting.
2. Keep it concise. Focus on one idea and ignore the fluff. Your recipient is busy and will likely ignore emails that are scattered and unclear.
3. Write with a human tone. A good email message does not have to sound formal to have value. Your readers hear corporate superlatives every day and will find it refreshing to here the “voices” behind the newsletter.
4. Provide useful information. If the content of your email is to boast your company’s accomplishments, your audience will tire of them quickly. Be sure to provide information that is relevant to their business and helps solve problems.
5. Have a call to action. If the purpose of your email is to evoke an action out of the reader, make sure this is presented clearly. For example use phrases like “click for demo” or “click here to register for our webinar”.

Well written email copy can help can help strengthen brand loyalty and credibility. Your customers are the most valuable part of your company and it is important to reach out to them with interesting and useful information.

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