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Archive for October, 2010

How to Get Started With Email Marketing Software

October 20th 2010

Email Marketing is an effective way of nurturing prospects and strengthening relationships with clients. Sending informative emails to your prospects will keep them engaged and increase top-of-mind awareness. Your clients will appreciate the ongoing attention they receive from your company.

Many of our new customers ask us about email marketing software and rightfully so. No matter how great your copy and call to action is, if no one sees the message your hard work will be in vain. It’s important to choose a reputable tool that will get the message delivered.

Here are a few guidelines to follow when selecting your Email Marketing software provider:

  • Make sure the company does not allow it’s customers to market to purchased lists.
  • Select a tool that can handle your subscription list. If you are a larger organization, you may have to get a custom quote.
  • Look for a company that conforms to all authentication standards including Sender ID and SPF and DKIM which are used to prevent SPAM activity.
  • Find a provider that provides live help and support, especially if you are new to email marketing.

There are a lot of products out there, but take the time to choose one that is a good fit for your business.

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Posted by Paul under Uncategorized | No Comments »

How to Delegate Web Publishing Effectively

October 6th 2010

If your organization has more than one employee or you have outside parties contribute to your website’s content, you can benefit from workflow and access right features if you have the right Content Management System. However, many organizations fail to get the most out of this feature. This is generally do to improper training on the subject.

Here are Some Tips for Getting Started With Access Rights and Workflow:

Define and create admin groups for the different departments in your organization. For instance, define a marketing, sales and support group.

  1. Create roles for each user in admin group such as publisher and contributor so senior staff can review content before it is posted on your website.
  2. If your CMS allows it, restrict each admin group to the specific sections/functions of your CMS. For example do not provide your support staff with access to a page like “Message from the President”, but do give them access to the “FAQ” section.
  3. Enable publishing history and event logs so you can keep track of who modified what and when. This will increase your staff’s sense of accountability.
  4. Build your content from within the CMS. Do not start in a text editor like MS Word if you can avoid it. This will increase your collaboration efficiency within the CMS and centralize your content repository. Additionally, this will save time since pasting from MS Word often causes loss of formatting fidelity.
  5. Enable approval reminders so your senior staff will be notified of actions they need to take even when they are not logged into the CMS application.

Taking the time to set up your access rights and workflow will improve your operational efficiency and save your organization time, allowing staff to spend time on more tasks that drive business.

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