Our previous entry in the Internet Marketing Strategies focused on researching the marketplace. Today, we continue with Strategy #3.

Strategy #3: Define your Objectives and Target Metrics

Defining your internet marketing objectives may seem too obvious to worth mentioning, but many a marketing effort has failed to deliver the anticipated results because this crucial step was not taken before crafting the campaign. The most important aspect of your campaign will be the actual message content followed by its delivery. By taking the time to define your objectives and success metrics, your internet marketing efforts will have a higher chance of achieving your goal.

Make sure to define objectives align with your overall business strategy. If your overall business strategy depends upon selling a certain product, then create an objective which provides a path towards the product purchase, keeping in mind that the objective does not have to be a direct sales pitch. This objective can be thought of as Building Brand Awareness. Other objectives might include:

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Facebook has grown up a lot since it was first started in Marc Zuckerberg’s college dorm. A site that was once limited to students is now a worldwide phenomenon. In it’s early days, a  key seperator between Facebook and Myspace was how it controlled who you could access in a network. Facebook kept you fenced in to other users in your region, business or school.

Unleash the Hounds

Facebook will now remove regional networks in it’s entirety so people can connect around the world. I am sure this is also tied into their new online translation efforts. Facebook started removing regional networks a few months ago, but some new privacy settings will also be incorporated that should help you maintain the seclusion you are accustomed to. In fact, you will be able to limit what types of posted content is displayed on a friend by friend basis.

Here is the Entire Press Release from Marc Zuckerberg:

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