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Top 10 Internet Marketing Strategies for Beginners – Part 1
Previously, we discussed the creation of this series, Top 10 Internet Marketing Strategies for Beginners. Today, we continue our series with Strategy #1.
Strategy #1: Start preparing your Marketing budget
You wouldn’t expect that launching a new television or radio advertising campaign to be free, would you? Of course not, but many businesses are under the mistaken impression that since a web page can be changed with the act of typing, the cost of Internet marketing is free. Or management may say “The intern can handle it by himself, we don’t need to pay for that.” Such notions are common and must be held up for scrutiny. A MarketingProfs study suggests there just a few of the costs which could arise in an Internet Marketing campaign:
- Time and personnel used to create professional, compelling content on a recurring basis ( you wouldn’t let just anyone create a TV ad for you, so why trust that job to the intern?)
- Training of personnel to use social media tools
- Time spent in addition to normal duties to push out new content
- Advertising dollars
- Giveaways, promotional tie-in items
Once the hidden costs related to Internet Marketing are recognized, they can be assessed and refined as you start focusing on the creation of your marketing content and the delivery of it through the Internet.
Check this space again for Strategy #2 in our series, Top 10 Internet Marketing Strategies for Beginners.
