Finding Internet Gold
May 26th 2009
Internet entrepreneurs have been compared to early gold prospectors so often the comparison is now a cliche, but those prospectors still can provide valuable insight in running a lean operation. Did the early prospectors invest in large equipment upfront to sift through tons of dirt? In fact, the earliest prospectors invested in just enough equipment to reap an initial reward. Often, he bought only a pan to swirl the mixture of river dirt and water, a shovel and a mule to transport the precious flecks of gold found in the pan. his tools were easily obtained and (pardon the pun) “dirt-cheap”. Only after the opportunity cost of using these portable tools became too great did he switch to fixed equipment and mining.
Organizations using hosted solutions at the application and infrastructure level save in both time and money, as both are readily available, usually at a low cost monthly basis. Customers can still add their unique branding to public-facing sites, while skipping the development costs for dedicated back-end management applications. Whether your gold is social media, e-commerce, real estate marketing or a mixture, hosted solutions are the modern equivalent of the prospector’s pan. Looking at today’s Internet prospectors who choose hosted solutions, the old-timers would surely be proud.

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